Hello!

I'M SABA

About Me

About Me

I'm K Sabarathinam, a creative professional, passionate about design, tech, and branding. I excel in diverse roles, leading projects spanning content marketing, brand development, and product design. I firmly believe in the transformative power of design and continually seek innovative solutions in digital experiences.

In my leisure hours, you'll find me enjoying quality time with my two beloved puppies, indulging in my love for football and chess, and championing productivity. You'll rarely find me disconnected from computers, a testament to my enduring passion for technology and digital exploration.

About Me

Curated Favourites

Everyday designing, helping brands tell stories, connect with people, and craft unforgettable experiences.
Creating user-centric digital experiences that do more than just work; they wink, smile, and make every click a delightful experience. Check out how websites can become everyone's favorite hangout spot!

Curated Favourites

Everyday designing, helping brands tell stories, connect with people, and craft unforgettable experiences.
Creating user-centric digital experiences that do more than just work; they wink, smile, and make every click a delightful experience. Check out how websites can become everyone's favorite hangout spot!

Curated Favourites

Everyday designing, helping brands tell stories, connect with people, and craft unforgettable experiences.

Creating user-centric digital experiences that do more than just work; they wink, smile, and make every click a delightful experience. Check out how websites can become everyone's favorite hangout spot!

Promotional Campaigns

Played a pivotal role in launching and promoting few successful campaigns. My involvement ranged from initial design system development, creative visualization & execution, strategic release plan and SEO to building community engagement, significantly impacting their reach and effectiveness.

To name a few, In ❤️ with learning, Power Prep Week, JEE ki Taiyari, are a showcase of blending creativity with marketing acumen to create impactful content.

Notably, I spearheaded the creation of few viral memes for campaign promotions, which not only resonated with students (audiences) but also significantly boosted engagement with millions of views.

Promotional Campaigns

Played a pivotal role in launching and promoting few successful campaigns. My involvement ranged from initial design system development, creative visualization & execution, strategic release plan and SEO to building community engagement, significantly impacting their reach and effectiveness.

To name a few, In ❤️ with learning, Power Prep Week, JEE ki Taiyari, are a showcase of blending creativity with marketing acumen to create impactful content.

Notably, I spearheaded the creation of few viral memes for campaign promotions, which not only resonated with students (audiences) but also significantly boosted engagement with millions of views.

Promotional Campaigns

Played a pivotal role in launching and promoting few successful campaigns. My involvement ranged from initial design system development, creative visualization & execution, strategic release plan and SEO to building community engagement, significantly impacting their reach and effectiveness.

To name a few, In ❤️ with learning, Power Prep Week, JEE ki Taiyari, are a showcase of blending creativity with marketing acumen to create impactful content.

Notably, I spearheaded the creation of few viral memes for campaign promotions, which not only resonated with students (audiences) but also significantly boosted engagement with millions of views.

Design Stack

2019

2020

2021

2022

2023

Present

Figma

After Effects, Premier Pro
Photoshop, Illustrator

4+ years of experience

Adobe Suite

After Effects, Premier Pro
Photoshop, Illustrator

5+ years of experience

Google Suite

Sheets, Slides, Docs, Forms,
App Script, Automation

5+ years of experience

AI Exploration

Stable Diffusion, RVC,
Prompt Engineering

1+ year of exploration

Web Development

Framer, Dora

1+ year of experience

My Journey

Assistant Manager,
Product Development

SEP 2023 - PRESENT

LEADERSHIP

MANAGEMENT

STRATEGY

INNOVATION

ARTIFICIAL INTELLIGENCE

Building BYJU’S Learning Platform. Analyzing the market to identify unmet needs & developing market-fit digital products. Developing new features and SKUs for BYJU’S e-Commerce Platform. Developing product design strategies with key stakeholders.

Creative Lead,
Brand & Content Marketing

JAN 2022 - SEP 2023

PRODUCT VISION

DESIGN THINKING

TROUBLESHOOING

COMMUNICATION

Head of the creative unit. Visual design, Interaction design, Animation. Building design systems, wireframes and prototypes. Project planning & management, project strategy and team building across disciplines.

Senior Creative Associate

AUG 2021 - JAN 2022

STORYBOARDS

ADAPTIBILITY

COORDINATION

AUTOMATION

Led the visual storyboarding team and guided a team of motion designers for the Disney BYJU'S Early Learn product, overseeing collaboration with multiple studios from concept ideation to final ingestion.

Creative Associate

JULY 2019 - JULY 2021

MOTION GRAPHICS

STORYTELLING

VISUALIZATION

LEADERSHIP

Motion design combining creative storytelling and technical skill, turning scripts into engaging visuals. Streamlined few processes with Adobe ExtendScript Toolkit and utilized advanced rendering techniques for high-quality outcomes.

Freelance Product Designer

JAN 2020 - PRESENT

USER RESEARCH

VISUAL DESIGN

USABILITY TESTING

FRONT-END DEVELOPMENT

20+ Web design and development. Diverse projects spanning multiple fields: fintech, event management, hotels, innovative products, SaaS, e-Commerce, AI. Front-end development in Framer and Dora.

Head of Web Operations

MAR 2017 - MAR 2019

UI

WIREFRAMES

WEB DESIGN

FULL STACK DEVELOPMENT

Strategized, designed, and developed the online platform of Archcult, the annual symposium of the Department of Architecture (DOA), NIT Trichy in 2018 and 2019.

Design Stack

2019

2020

2021

2022

2023

Present

Figma

After Effects, Premier Pro
Photoshop, Illustrator

4+ years of experience

2020 - Present

Adobe Suite

After Effects, Premier Pro
Photoshop, Illustrator

5+ years of experience

2019 - Present

Google Suite

Sheets, Slides, Docs, Forms,
App Script, Automation

5+ years of experience

2019 - Present

AI Exploration

Stable Diffusion, RVC,
Prompt Engineering

1+ year of exploration

2023 - Present

Web Development

Framer, Dora

1+ year of experience

2023 - Present

Education

Bachelor of Architecture

National Institute of Technology, Trichy

2014 - 2019

ARCHITECTURE

DESIGN

SPORTS

LEADERSHIP

My acclaimed final year project on adaptable modular living spaces featured innovative, environmentally conscious designs catering to the dynamic needs of modern communities.

Authored a research paper that revolutionizes tech-integrated architecture by using semiconductor waste in dynamic facade materials, aiming to enhance energy efficiency in buildings.

Design Stack

2019

2020

2021

2022

2023

Present

Figma

After Effects, Premier Pro
Photoshop, Illustrator

4+ years of experience

Adobe Suite

After Effects, Premier Pro
Photoshop, Illustrator

5+ years of experience

Google Suite

Sheets, Slides, Docs, Forms, App Script, Automation

5+ years of experience

AI Exploration

Stable Diffusion, RVC,
Prompt Engineering

1+ year of exploration

Web Development

Framer, Dora

1+ year of experience

My Journey

Assistant Manager,
Product Development

SEP 2023 - PRESENT

LEADERSHIP

MANAGEMENT

STRATEGY

INNOVATION

ARTIFICIAL INTELLIGENCE

Building BYJU’S Learning Platform. Analyzing the market to identify unmet needs & developing market-fit digital products. Developing new features and SKUs for BYJU’S e-Commerce Platform. Developing product design strategies with key stakeholders.

Creative Lead,
Brand & Content Marketing

JAN 2022 - SEP 2023

PRODUCT VISION

DESIGN THINKING

TROUBLESHOOING

COMMUNICATION

Head of the creative unit. Visual design, Interaction design, Animation. Building design systems, wireframes and prototypes. Project planning & management, project strategy and team building across disciplines.

Senior Creative Associate

AUG 2021 - JAN 2022

STORYBOARDS

ADAPTIBILITY

COORDINATION

AUTOMATION

Led the visual storyboarding team and guided a team of motion designers for the Disney BYJU'S Early Learn product, overseeing collaboration with multiple studios from concept ideation to final ingestion.

Creative Associate

JULY 2019 - JULY 2021

MOTION GRAPHICS

STORYTELLING

VISUALIZATION

LEADERSHIP

Motion design combining creative storytelling and technical skill, turning scripts into engaging visuals. Streamlined few processes with Adobe ExtendScript Toolkit and utilized advanced rendering techniques for high-quality outcomes.

Freelance Product Designer

JAN 2020 - PRESENT

USER RESEARCH

VISUAL DESIGN

USABILITY TESTING

FRONT-END DEVELOPMENT

20+ Web design and development. Diverse projects spanning multiple fields: fintech, event management, hotels, innovative products, SaaS, e-Commerce, AI. Front-end development in Framer and Dora.

Head of Web Operations

MAR 2017 - MAR 2019

UI

WIREFRAMES

WEB DESIGN

FULL STACK DEVELOPMENT

Strategized, designed, and developed the online platform of Archcult, the annual symposium of the Department of Architecture (DOA), NIT Trichy in 2018 and 2019.

Design Stack

2019

2020

2021

2022

2023

Present

Figma

After Effects, Premier Pro
Photoshop, Illustrator

4+ years of experience

2020 - Present

Adobe Suite

After Effects, Premier Pro
Photoshop, Illustrator

5+ years of experience

2019 - Present

Google Suite

Sheets, Slides, Docs, Forms,
App Script, Automation

5+ years of experience

2019 - Present

AI Exploration

Stable Diffusion, RVC,
Prompt Engineering

1+ year of exploration

2023 - Present

Web Development

Framer, Dora

1+ year of experience

2023 - Present

Education

Bachelor of Architecture

National Institute of Technology, Trichy

2014 - 2019

ARCHITECTURE

DESIGN

SPORTS

LEADERSHIP

My acclaimed final year project on adaptable modular living spaces featured innovative, environmentally conscious designs catering to the dynamic needs of modern communities.

Authored a research paper that revolutionizes tech-integrated architecture by using semiconductor waste in dynamic facade materials, aiming to enhance energy efficiency in buildings.

Design Stack

2019

2020

2021

2022

2023

Present

Figma

After Effects, Premier Pro
Photoshop, Illustrator

4+ years of experience

Adobe Suite

After Effects, Premier Pro
Photoshop, Illustrator

5+ years of experience

Google Suite

Sheets, Slides, Docs, Forms,
App Script, Automation

5+ years of experience

AI Exploration

Stable Diffusion, RVC,
Prompt Engineering

1+ year of exploration

Web Development

Framer, Dora

1+ year of experience

My Journey

Assistant Manager,
Product Development

SEP 2023 - PRESENT

LEADERSHIP

MANAGEMENT

STRATEGY

INNOVATION

ARTIFICIAL INTELLIGENCE

Building BYJU’S Learning Platform. Analyzing the market to identify unmet needs & developing market-fit digital products. Developing new features and SKUs for BYJU’S e-Commerce Platform. Developing product design strategies with key stakeholders.

Creative Lead,
Brand & Content Marketing

JAN 2022 - SEP 2023

PRODUCT VISION

DESIGN THINKING

TROUBLESHOOING

COMMUNICATION

Head of the creative unit. Visual design, Interaction design, Animation. Building design systems, wireframes and prototypes. Project planning & management, project strategy and team building across disciplines.

Senior Creative Associate

AUG 2021 - JAN 2022

STORYBOARDS

ADAPTIBILITY

COORDINATION

AUTOMATION

Led the visual storyboarding team and guided a team of motion designers for the Disney BYJU'S Early Learn product, overseeing collaboration with multiple studios from concept ideation to final ingestion.

Creative Associate

JULY 2019 - JULY 2021

MOTION GRAPHICS

STORYTELLING

VISUALIZATION

LEADERSHIP

Motion design combining creative storytelling and technical skill, turning scripts into engaging visuals. Streamlined few processes with Adobe ExtendScript Toolkit and utilized advanced rendering techniques for high-quality outcomes.

Freelance Product Designer

JAN 2020 - PRESENT

USER RESEARCH

VISUAL DESIGN

USABILITY TESTING

FRONT-END DEVELOPMENT

20+ Web design and development. Diverse projects spanning multiple fields: fintech, event management, hotels, innovative products, SaaS, e-Commerce, AI. Front-end development in Framer and Dora.

Head of Web Operations

MAR 2017 - MAR 2019

UI

WIREFRAMES

WEB DESIGN

FULL STACK DEVELOPMENT

Strategized, designed, and developed the online platform of Archcult, the annual symposium of the Department of Architecture (DOA), NIT Trichy in 2018 and 2019.

Design Stack

2019

2020

2021

2022

2023

Present

Figma

After Effects, Premier Pro
Photoshop, Illustrator

4+ years of experience

2020 - Present

Adobe Suite

After Effects, Premier Pro
Photoshop, Illustrator

5+ years of experience

2019 - Present

Google Suite

Sheets, Slides, Docs, Forms,
App Script, Automation

5+ years of experience

2019 - Present

AI Exploration

Stable Diffusion, RVC,
Prompt Engineering

1+ year of exploration

2023 - Present

Web Development

Framer, Dora

1+ year of experience

2023 - Present

Education

Bachelor of Architecture

National Institute of Technology, Trichy

2014 - 2019

ARCHITECTURE

DESIGN

SPORTS

LEADERSHIP

My acclaimed final year project on adaptable modular living spaces featured innovative, environmentally conscious designs catering to the dynamic needs of modern communities.

Authored a research paper that revolutionizes tech-integrated architecture by using semiconductor waste in dynamic facade materials, aiming to enhance energy efficiency in buildings.